It is hard to quit looking at it!
When I am watching this beautiful display it is hard to stop. That is what sold me on it when I first saw it in Sam's Club after 3 days of shopping all of the local sources where I could view operating TV's. It was among about 15 or 20 TV's in Sam's and when I saw it I just stopped and stared. I told my wife that it has to be very expensive. It wasn't. It was better than any other display in the store by far, nothing was even close. Plus the 120 HZ refresh is a big improvement in smoothing video. We raced home to look up reviews and was so impressed with them that I raced back to the store hoping that it was still there. It was. I bought it. I'm still happy and it has been about a year now. The menu system and setup is very intuitive and automated. I am an experienced photographer of 42 years and have the latest HP HDX 18.5" hi-def laptop to edit my work. I love doing so on this TV because the picture is so incredible. Heck of a job Philips!
Bud Logan

Don't buy this Philips
I bought my Philips 42PFL7403D/27 fifty-four weeks ago. I was happy with this TV until yesterday when it failed. As the disgusting, but telltale, smell of failed electronics permeated my family room, the TV started up with an unusable dim and blotchy picture. My fallback TV is a 15-20 year old Sony with a vacuum tube display that still works. Having a TV fail after 1 year and 2 weeks is just unacceptable.

This is both the first and last Philips for me. And after reading on line about Philip's repair services, I certainly wish I had never brought this thing. I am not looking forward to trying to get it fixed. Oh yes, when it worked the picture was very nice. As I said I was happy.

Static Volume
I purchased this TV and was very pleased until a volume problem started. When watching a show the sound went to full volume and static. I contacted Philips and it turns out to be a design flaw with the TV. They refused to fix it and suggested I return the TV. Unless you plan to use a separate sound system I would suggest not buying this TV.

Excellant Picture Quality, So So Onscreen Control, Poor Remote Button Layout...
Philips 42PFL7403D/27 42-Inch 1080p 120Hz LCD HDTV

I've purchased this TV in early August and the picture quality can't be beat in my opinion. On the other hand, the on screen controls don't measure up. For example, type in a channel number and you'll see a number that can't be much larger than one inch square show up on the screen camouflaged among the current TV picture, then once the channel changes, huge bars cover a large potion of the screen displaying all the program info; looking like a huge horizontal bar chart. The remote while complete and intuitive is not laid out well nor is it ergonomically shaped.

Since it is a TV the picture quality is my highest priority and I'm very happy about that, but I would have thought Philips/Magnovox would have had a better handle on the design of the on screen documentation and remote layout.

Picture is grainy
I purchased this at Sam's Club on sale. The saleswoman there seemed really knowlegable about the T.V.'s and recommended this one for us. It was easy to hook up and select the type of picture you wanted but the picture is coarse and not as good a quality as I had hoped from it. It is really bad when I compare it with my old RCA that it replaced. Has lots of neat features but picture is not one of them. I wouldn't buy this tv again without comparing picture quality to other tv's.